Technology
Apple Sets Up Multi‑Day Launch Week with iPad mini, OLED MacBook Pro, and iMac
Apple introduced a new iPad mini and announced that additional product launches will follow during the week. Historically, Apple’s launch weeks run from Monday through Wednesday, and this schedule appears to apply again. The updated iPad mini is thinner, lighter, and features an OLED display, water and dust resistance, improved audio, and is powered by the A20 Pro chip—its most extensive update yet.
Senior vice president of worldwide marketing Greg Joswiak confirmed the upcoming schedule on Twitter, noting that Apple will promote “Pro and Tell” on Wednesday, October 28. While the exact number of launch days is not confirmed, it is likely that the week will culminate with the unveiling of an OLED touch‑screen MacBook Pro.
The new MacBook Pro is expected to be the first to include a touch screen, using an improved OLED panel and powered by either an M5 Max or M5 Pro processor, similar to the recent Mac Studio refresh. Apple is also expected to introduce an M6‑powered iMac and a new MacBook Pro model during the week.
Apple typically holds briefings for the press rather than public events, and it is anticipated that product videos will be released on October 28.
Frequently asked questions
What are the key updates to the new iPad mini?
It is thinner, lighter, has an OLED display, water and dust resistance, improved audio, and uses the A20 Pro chip.
When will Apple promote 'Pro and Tell'?
Wednesday, October 28.
What is new about the upcoming MacBook Pro?
It will be the first MacBook Pro with a touch screen, using an improved OLED panel and powered by M5 Max or M5 Pro.