Lifestyle
H&M Launches £15 Calla Lily‑Inspired Candlestick Amid Viral Trend
A viral calla lily candleholder created by florist MayBloom (@maybloom.studio) has sparked a trend that is now being offered by H&M. The original arrangement, featuring a calla lily with a slim, detachable candleholder inserted into the stem, was showcased in an autumnal tablescape with burgundy, plum, soft blush, warm cream and mossy green. The demonstration reel, posted by MayBloom, has accumulated more than 1.5 million views. H&M has responded by selling a permanent flower‑shaped candlestick for £14.99, allowing the look to be enjoyed year‑round without needing fresh lilies. MayBloom noted that the real flower version takes time and patience to assemble and that she has ruined several lilies while recreating the process. She said she would not buy the H&M version for personal use because she prefers real flower candleholders, but sees the product as a practical option for larger events. H&M also offers a taller candleholder for £19.99 in chrome and black aluminium, and a chrome wall sconce for £19.99. The pieces could be styled together for a statement on a Christmas table.