Business & Finance
Ayesha Curry Discusses Growth of Sweet July Skincare Brand Amid Family and Career Support
Ayesha Curry, the wife of four‑time NBA champion Stephen Curry, talked about her skincare line Sweet July in interviews with Haute Living, Byrdie and PEOPLE. She said the brand has taught her the effort required to build a business and that she puts “heart and soul” into her work, hoping it inspires others. Curry described Sweet July’s journey as “tumultuous but beautiful,” noting that the company now has a loyal community that trusts its products for skin care. She added that the line reflects her heritage and that she is proud of its impact. Curry also mentioned that Sweet July’s products have helped her maintain healthy skin over the past few years and that the brand aims to offer a “vacation” experience for anyone looking to care for their skin.
Curry has been a supportive partner to Stephen Curry since before he entered the NBA. The couple, married for almost twenty years, have four children. Despite her success, Ayesha Curry has faced criticism and hate online, partly due to comments about her early life and the recent trailer for her holiday romantic comedy, Second Chance Holiday, which has sparked backlash among fans. Stephen Curry has publicly expressed love and support for his wife’s projects, though the trailer has not been well received by the audience.
Frequently asked questions
What is Sweet July?
Sweet July is Ayesha Curry's skincare line that offers products aimed at providing a vacation experience for skin care, reflecting her heritage and trusted by a loyal community.
How has Ayesha Curry described the growth of Sweet July?
She described the brand's journey as "tumultuous but beautiful," noting the effort required to build a business and the loyalty of its community.
What support has Stephen Curry shown for Ayesha Curry's projects?
Stephen Curry has publicly expressed love and support for his wife's projects, including Sweet July, despite criticism online.