Technology
Zuckerberg Unveils Meta's Muse AI Agent, Users Respond With Jokes About Quitting Instagram and Privacy Concerns
Mark Zuckerberg has unveiled Muse, a new personal AI agent on Instagram that Meta says is designed to complete tasks for users rather than simply answer questions. Announcing the launch, Zuckerberg wrote in an Instagram post, "Meet @Muse, the personal agent that helps you get things done."
However, the comment section beneath his announcement quickly took a different tone. One user wrote, "Muse, help me quit Instagram," a comment that drew attention given that Muse is a product from the same company that owns Instagram. Another commenter asked, "Can Muse erase Meta out of my life?" while a third responded sarcastically, "Privacy? Yeah, sure."
The privacy-related comments were tied to how Muse is designed to function. According to Meta, the AI agent can connect with a range of apps containing sensitive personal information, including email, calendars, payment systems, shopping platforms, health data and smart-home devices. Meta states that users control which apps Muse can access and can revoke those permissions at any time.
One comment referenced Meta's internal operations directly, asking, "Does it replace Meta employees?" The question comes amid a year in which Meta has been testing AI agents and AI-related workforce changes. The company reportedly scaled back an internal plan to significantly cut staffing through AI after encountering issues with performance, reliability and pushback from employees.
Not all reactions were critical or humorous. Some users expressed enthusiasm, with one writing, "Can't wait to try," and another saying, "I'll immediately install Muse." Others voiced frustration over limited availability, with comments noting that the tool was not yet accessible in certain countries. One user wrote that Muse was not available on the Mexico App Store, while another asked whether it was limited to the United States, saying they could not find it in their own App Store.
Meta describes Muse as an agent capable of operating across multiple services and continuing to perform tasks in the background, rather than only responding within a single chat conversation. While Zuckerberg's announcement framed Muse as a helpful personal assistant, many of the reactions in the comments focused on a different issue: whether users are ready to trust an AI system that can take real actions on their behalf, rather than one that simply provides information or instructions.