Lifestyle

Amul Introduces Protein‑Rich Snack Cubes in Five Flavours

By afaqs! news bureau

Amul has launched High Protein Cubes, a savoury snack that contains 25 g of protein and 150 kcal in a 38 g single‑serve pack. The product, which the company says is 65 % protein, is priced at Rs 80 and is available through the Amul Shop app and website. Amul announced the launch via a post on its official Instagram account. Brand manager Shefali Vijaywargiya of GCMMF (Amul) also shared details about the product in a post on X.

A box of five single‑serve packs is sold, each pack accompanied by a seasoning sachet. The sachets come in Peri Peri, Korean Kimchi, Tandoori, Cheese & Herbs and Tomato flavours. To use, pour the sachet into the pack, shake it and eat the cubes as a snack. The cubes can also be added to gravies, soups or used to make a crunchy bhel with onions, tomatoes and chutneys.

The launch adds another product to Amul’s growing high‑protein portfolio. The cooperative began its high‑protein direct‑to‑consumer range in 2022 with products such as high‑protein paneer and dahi. The portfolio has since expanded to include lassi, buttermilk, milkshakes and whey protein. In 2025, Amul launched high‑protein milk and mango kulfi. In April 2025, the cooperative introduced high‑protein mango kulfi containing 10 g of protein and 57 kcal per 60 g pack, priced at Rs 40. At that time, managing director Jayen Mehta said the company was planning more protein‑focused products, including snacks. The High Protein Cubes mark an extension of that portfolio into the ready‑to‑eat snack category.