India

Rohtang Pass Maggi Stall Turns Over ₹14,000‑₹15,000 Daily in Off‑Season

By Livemint

A roadside Maggi stall at Himachal Pradesh’s Rohtang Pass has attracted social media attention after content creator Harsh Chauhan posted an Instagram video showing the vendor’s daily sales. During the off‑season, when tourist traffic is low, the stall reportedly sells 60–70 plates of Maggi and about 200 cups of tea each day, generating an estimated turnover of ₹14,000–₹15,000. The vendor sells each plate of Maggi for ₹100 and each cup of tea for ₹40, with occasional egg orders adding a small extra amount. Chauhan’s caption broke down the sales: Maggi sales contribute roughly ₹6,000–₹7,000, while tea sales add about ₹8,000, bringing the total to the stated range. The figures represent gross daily sales and do not reflect the vendor’s actual earnings after deducting costs such as ingredients, supplies, and operating expenses. The video sparked discussion about the earning potential of small roadside businesses, with some users noting the challenges of operating a food stall at a high‑altitude, remote location, including transporting supplies and dealing with harsh weather. The post highlights that while sales numbers can be impressive, they do not automatically translate into profit. The article was reported by Livemint’s News Desk.