Gaming & Esports
Konami Launches eFootball Diwali Campaign Featuring Sunil Chhetri, Sanju Samson and Gaming Creators
Konami Digital Entertainment has launched its eFootball Diwali campaign in India, running from 22 October to 12 November. The promotion brings together football legend Sunil Chhetri, cricketer Sanju Samson, esports athlete Jonathan Gaming, and gaming creators Shreeman Legend and Lolzzz Gaming. Players can earn festive rewards, a Diwali‑themed jersey, and new in‑game content. A highlighted feature is an upgraded in‑game player card for Chhetri, allowing fans to add a special version of India’s top international goalscorer to their virtual squads. The campaign includes social media activations, fan‑focused activities, and opportunities for players to organize tournaments and compete with friends. KONAMI eFootball general producer Junichi Taya said the initiative aims to bring the spirit of Diwali celebration into the game, offering new ways for players to personalize their experience. The promotion is available on mobile, console, and PC platforms across India, combining the reach of sports personalities with the influence of gaming creators to engage audiences during the festival period.