Entertainment
Ravi Shankar's WFAC Partners with Creativeland Studios to Bring 'Krishnavataram' Trilogy Worldwide
Sri Sri Ravi Shankar's World Forum For Art and Culture (WFAC) has entered into a formal partnership with Creativeland Studios to expand the reach of 'Krishnavataram,' a three-part cinematic retelling of the life of Lord Krishna, to audiences beyond India. The agreement was signed on Janmashtami, the Hindu festival celebrating Krishna's birth, in the presence of Ravi Shankar himself. The 'Krishnavataram' trilogy is structured around three thematic chapters: 'Hridayam' (The Heart), 'Manaha' (The Mind) and 'Atman' (The Soul). The first film in the series, 'Krishnavataram: Part 1 – Hridayam,' was directed by Hardik Gajjar and features Siddharth Gupta as Krishna, alongside Sanskruti Jayana as Satyabhama, Sushmita Bhatt as Radha and Nivaashiyni Krishnan as Rukmini. Having already completed its theatrical run in India, the film is now set for a broader release under the new partnership, targeting the Indian diaspora and global audiences through screenings in Hindi, Tamil, Telugu and English. Beyond the theatrical rollout, WFAC and Creativeland Studios intend to grow the 'Krishnavataram' franchise into additional formats, including television series, music projects, live events, games, educational content and immersive cultural experiences. Speaking about the project, Ravi Shankar said, 'Krishna means the most attractive the self. It is the divinity that is the most attractive; the energy that pulls everything to it. When you realize your life and the whole world is just a leela (play), then Krishna is born inside you.' Sajan Raj Kurup, producer at Creativeland Studios, called the collaboration a continuation of Ravi Shankar's broader influence, stating, 'With the blessings of Gurudev Sri Sri Ravi Shankar, who has nurtured the entire world with his grace and transformed the lives of millions, this film finds its best place at the feet of Gurudev. With Krishnavataram, we take pride in taking every bit of Indian culture to the world and presenting our cultural beliefs, which are a fundamental part of our very existence. Our vision is to build Krishnavataram into a global cultural movement that celebrates cinema, art, and legacy.' The organizations describe the project as a modern gateway into the story of Krishna that remains rooted in the philosophical, artistic and cultural traditions from which the trilogy originates. The global release of the first installment is being presented as the initial phase of a longer-term initiative, with further expansion into other media and formats planned as an ongoing effort.