Technology

Vivo Launch Highlights Camera Focus Amid Growing AI Trend

By Indiablooms

At the launch of the Vivo V80 and X Fold6 in Kolkata, actors Rooqma Ray and Rohan Bhattacharya discussed their use of smartphones for photography, social media and AI. Ray said she loves taking pictures while traveling and keeps a personal archive in her phone gallery. She added that she prefers social media over AI and believes AI has not yet disrupted creativity. The V80, positioned around photography, video creation and AI-assisted creativity, features a ZEISS‑co‑engineered camera system with a 50MP main camera, a 50MP ZEISS Night Telephoto camera and a 50MP front camera, and supports 4K cinematic video and 4K 60fps video. It also includes AI Creative Camera, Live Sticker Collage and other AI‑powered tools.

Bhattacharya described a practical relationship with AI, noting that he uses ChatGPT for its benefits, especially in emergencies. However, when buying a phone he prioritises camera quality because he frequently takes photos and creates reels for work. His comments illustrate that, even as AI is highlighted in product messaging, the camera remains a key reason for users to upgrade.

The event also featured actors Tiyasha Lepcha and Darshana Banik. Vivo unveiled its new Pujo DVC produced by SVF Brands, starring Bengali actors Kaushik Sen, Anjana Basu, Surangana Bandyopadhyay and Anasuya Mazumdar. Sen and Bandyopadhyay spoke about the role of phones as communication tools and as digital document spaces.

The X Fold6, aimed at flagship imaging and multitasking, offers a 200MP ZEISS main camera, a ZEISS APO telephoto camera and a ZEISS ultra‑wide‑angle camera, along with an 8.02‑inch main display and OriginOS 7‑based productivity features for working across multiple applications.