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Jaguar Unveils Type 01 EV Sedan with 1,016‑hp Powertrain and 450‑mile Range

By Pras Subramanian

Jaguar revealed its new electric sedan, the Type 01, in New York last night. The production model is based on the Type 00 concept, keeping its sharp angles, long hood and truncated rear but with slightly more balanced proportions. The sedan form is intended to appeal to a wider range of buyers than the concept’s coupe shape. Inside, a “brass floating spine” bisects the cabin and the rear seats are bucket‑style, creating a four‑seat grand‑tourer layout.

The vehicle is powered by an electric drivetrain that delivers 1,016 hp, can accelerate from 0 to 62 mph in 3.2 seconds, and is estimated to have a range of 450 miles. The starting price is $130,000 and up. Jaguar says it will sell fewer cars and focus on more affluent customers when deliveries begin next year.

Industry observers note that the luxury EV market is soft. Rory Caroll, editorial director of Alloy, said the Type 01 is “ambitious” and “has real presence,” but it is expensive compared to other hyper‑luxury EVs.

The launch follows a controversial “Copy Nothing” marketing campaign that was criticized for being out of touch. A Barbie‑pink version of the concept also drew criticism. Shortly after the reveal, design chief Gerry McGovern left the company, and CEO Adrian Mardell departed a few months later. Jaguar has also discontinued its existing product line, including well‑received SUVs, to concentrate on its EV strategy.

PR specialist Royan Boulter of CARMA noted that Jaguar has had a remarkable half‑year for a brand with no cars on sale, citing more than 400 articles about the Type 01 before it was even revealed.