Business & Finance

Australian Fashion Brand Suboo Enters Liquidation After 14 Years

By Tilli Andrew

Celebrity‑favourite Australian fashion label Suboo has entered liquidation after 14 years of operation. ASIC records show Suboo Pty Ltd was wound up following a members’ meeting on October 1, with Christopher Damien Darin appointed liquidator. The Bondi‑based womenswear brand told nine.com.au that it had considered continuing trading before deciding the business was no longer viable. In making the decision, it cited rising operating costs, broader global economic pressures and significant changes across the international fashion and retail landscape, noting that many of these factors were outside its control and were being felt across the industry.

Founded by Sue Di Chio in 2012, Suboo built an international following, with its designs worn by stars including Gigi Hadid, Kendall Jenner, Matilda Djerf and Australian influencer Shani Grimmond. The brand was stocked by major retailers such as Barneys New York, Nordstrom, Saks Fifth Avenue, Neiman Marcus, Shopbop, Revolve, Selfridges, David Jones and Bloomingdale’s.

According to documents published by The Daily Telegraph, Suboo owes $105,162.50 to e‑commerce financier Wayflyer and $140,232.89 to Shopify. The publication also reported more than $239,000 in aged invoices, including $51,840.66 owed to garment producer Swell Ltd and $18,253.25 to Dongguan P&J Clothing Co Ltd. DHL was reported to be owed $60,909.41, and FedEx was owed $58,299.49.

Suboo said customers were not left waiting on purchases when the company folded. "Importantly, there are no outstanding unfulfilled customer orders. Throughout this period, customer obligations have continued to be managed to the best of the company’s ability," a statement read.

The company has not revealed what could happen to the Suboo name or brand assets. "In relation to the future of Suboo, we are not in a position to provide any further information at this point in time. If there are future developments regarding the brand, these will be communicated when appropriate," the statement added.

Suboo’s website is currently offline, displaying a message that it is "undergoing website maintenance" and "will be back online soon". The brand’s collapse is the latest Australian fashion business to go under, following Cue Clothing Co, which owns Cue and Veronika Maine, entering receivership last month.

Nine.com.au has reached out to liquidator Worrells for further comment.