Entertainment

BTS and Oreo Team Up for Purple Hotteok-Flavored Cookies in Global Limited-Edition Launch

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<p>BTS is bringing Korean street-food flavor to the cookie aisle through a major global collaboration with Oreo. The limited-edition Oreo & BTS Cookies feature purple wafers, a nod to BTS and their ARMY fanbase, along with a sweet crème inspired by hotteok, the popular Korean brown sugar-filled pancake. The cookies will include 13 special embossed designs connected to the group’s 13-year journey, including member names and BTS symbols. The product goes on sale online from June 1, 2026, followed by a wider store rollout from June 8 across more than 80 countries, making it one of Oreo’s biggest global collaborations. The launch blends K-pop fandom, Korean food culture and collectible packaging, giving fans another way to celebrate BTS as the group returns to the global spotlight. Oreo’s parent company, Mondelēz, is also using the partnership to keep the century-old cookie brand culturally relevant among younger shoppers and global consumers.</p> <figure class="wp-block-image size-large is-resized"><img src="https://todaynewshours.com/wp-content/uploads/2026/05/7-5-1024x614.png" alt="BTS and Oreo Team Up for Purple Hotteok-Flavored Cookies in Global Limited-Edition Launch" class="wp-image-2143" style="aspect-ratio:1.667760680081782;width:532px;height:auto"/></figure>