The Food Safety and Standards Authority of India has moved against several liquor makers, including United Spirits Ltd and Inbrew Beverages, in a crackdown on alleged violations of flavouring and labelling norms. The regulator said some manufacturers were using added flavours in ways that misrepresent the natural profile of alcoholic beverages, prompting notices and enforcement action.<\/p>\n\n\n\n
According to the report, FSSAI has clarified that the issue is not the use of flavouring substances in general. Instead, the concern is that certain companies are adding flavours that imitate the product itself, such as rum flavour in rum or whisky flavour in whisky. In the regulator\u2019s view, this practice goes against the rules for standardised alcoholic beverages, which are supposed to retain their natural taste and aroma.<\/p>\n\n\n\n
The action follows earlier notices issued on July 10 to alcoholic beverage manufacturers for alleged breaches of the Food Safety and Standards (Alcoholic Beverages) Regulations, 2018. These include concerns over unauthorised flavour additions, misleading age-related claims and improper disclosure of blend age. The FSSAI said the matter involves products that are being marketed in a way that could confuse consumers about what they are actually buying.<\/p>\n\n\n\n
Among the products flagged in the crackdown are well-known brands linked to United Spirits and Inbrew. The regulator has also reportedly issued notices to other manufacturers in Maharashtra, indicating that the enforcement drive is broader than a single company or brand. The names of the affected products have added attention to the issue because they belong to some of the most recognisable labels in India\u2019s liquor market.<\/p>\n\n\n\n
FSSAI said the manufacturers must explain why action should not be initiated under the Food Safety and Standards Act, 2006. It also made clear that alcohol brands cannot use flavouring to make a product appear as though it naturally carries the characteristic aroma of that category. In the regulator\u2019s wording, beverages such as rum, brandy, gin, whisky, wine and beer must display their true nature and not be disguised by added flavours.<\/p>\n\n\n\n
The crackdown is significant because it touches on both consumer transparency and industry practice. For regulators, the central concern is whether products are being presented honestly. For manufacturers, the issue now is how to align product formulation, labelling and marketing with the existing rules.<\/p>\n\n\n\n
The case is likely to draw wider attention across the alcoholic beverage industry, especially among companies that use flavouring in branded products. With FSSAI tightening enforcement, the message is clear: flavouring may be permitted in some contexts, but it cannot be used to blur the identity of a standardised drink.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Food Safety and Standards Authority of India has moved against several liquor makers, including United Spirits Ltd and Inbrew Beverages, in a crackdown on alleged violations of flavouring and labelling norms. The regulator said some manufacturers were using added flavours in ways that misrepresent the natural profile of alcoholic beverages, prompting notices and enforcement […]<\/p>\n","protected":false},"author":1,"featured_media":2774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[9,19],"tags":[],"class_list":["post-2784","post","type-post","status-publish","format-standard","has-post-thumbnail","category-food","category-health"],"_links":{"self":[{"href":"https:\/\/todaynewshours.com\/index.php?rest_route=\/wp\/v2\/posts\/2784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/todaynewshours.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/todaynewshours.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/todaynewshours.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/todaynewshours.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2784"}],"version-history":[{"count":1,"href":"https:\/\/todaynewshours.com\/index.php?rest_route=\/wp\/v2\/posts\/2784\/revisions"}],"predecessor-version":[{"id":2785,"href":"https:\/\/todaynewshours.com\/index.php?rest_route=\/wp\/v2\/posts\/2784\/revisions\/2785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/todaynewshours.com\/index.php?rest_route=\/wp\/v2\/media\/2774"}],"wp:attachment":[{"href":"https:\/\/todaynewshours.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/todaynewshours.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/todaynewshours.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}