PepsiCo is giving Muscle Milk a major makeover as demand for protein-rich drinks continues to rise and competition grows across the beverage aisle. The company has reformulated the brand with nearly 50% fewer ingredients, removed artificial sweeteners, flavors, and colors, and shifted its protein source to ultra-filtered milk for a cleaner taste and stronger nutrition profile. The standard Muscle Milk shake now contains 26 grams of protein, while the Pro line has been boosted to 42 grams in the 14-ounce bottle and 33 grams in the 11-ounce version. PepsiCo is also rolling out updated packaging and a broader marketing push aimed not only at athletes and bodybuilders, but also busy parents, everyday shoppers, and health-conscious consumers looking for simple protein options. The refreshed drinks began reaching U.S. shelves in April, with PepsiCo reporting encouraging early results, including a 30% sales lift at one unnamed retailer. The company also plans to update Muscle Milk powders, with new packaging expected later and a cleaner ingredient label planned for 2027.
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PepsiCo is giving Muscle Milk a major makeover as demand for protein-rich drinks continues to rise and competition grows across the beverage aisle. The company has reformulated the brand with nearly 50% fewer ingredients, removed artificial sweeteners, flavors, and colors, and shifted its protein source to ultra-filtered milk for a cleaner taste and stronger nutrition […]<\/p>\n","protected":false},"author":1,"featured_media":1982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-1993","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-food"},"_links":{"self":[{"href":"https:\/\/todaynewshours.com\/index.php?rest_route=\/wp\/v2\/posts\/1993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/todaynewshours.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/todaynewshours.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/todaynewshours.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/todaynewshours.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1993"}],"version-history":[{"count":1,"href":"https:\/\/todaynewshours.com\/index.php?rest_route=\/wp\/v2\/posts\/1993\/revisions"}],"predecessor-version":[{"id":1994,"href":"https:\/\/todaynewshours.com\/index.php?rest_route=\/wp\/v2\/posts\/1993\/revisions\/1994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/todaynewshours.com\/index.php?rest_route=\/wp\/v2\/media\/1982"}],"wp:attachment":[{"href":"https:\/\/todaynewshours.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/todaynewshours.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/todaynewshours.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}